How is functional coffee bringing a new era to the beverage industry?

What is the first thing that comes to mind when you think of energy drinks or super beverages, some aerated and carbonated drinks?

Okay, what is the first thing that comes to mind when you think of a tasteful beverage that keeps you going throughout the day, coffee or maybe tea right?

Functional coffee is the amalgamation of both these qualities and is introduced for the very first time in India as Roastea Super Power Coffee. Functional coffee is coffee made by blending coffee with specialty ingredients, through which consumers can get something more than caffeine. Since the beginning of time, coffee has been a useful beverage. People consume coffee on a daily basis all over the world to wake up in the morning or as a small boost to help them through the day. The number of individuals looking to coffee for more than that, though, is changing.

India’s Potential

India is a fast-growing country and so are its consumer demands. The beverage market is flooded with basic and mediocre coffees that just promise you a caffeine kick for 10 minutes after you have it. Being a country with one of the biggest youth populations India automatically becomes one of the most productive nations across the globe. This brings with itself a void between the abundance of work and not having sufficient energy for working. Roastea Super Power Coffee easily bridges this gap with its functional properties. 

What is Super Power Coffee?

Super Power Coffee is exactly what it suggests by its name, it's unlike all the ordinary coffees that have existed. It's a functional beverage that one serving lets you fly.

It's a power-pack coffee that is crafted to enhance your focus, boost your brain, intensify your motor skills, and give your immunity a healthy spike. It's not a coffee that you will have to go for 6 cups a day to get going as just one cup is enough.

Constructed to concentrate

With the increasing amount of social media consumption, this is not a new fact that human attention span or in easy words ability to concentrate is decreasing day by day. Even while reading this blog you might have checked your phone 3 times or more and will check it 6 more times until the blog ends. In a world full of distraction if a cup of coffee offers you the focus and flow that you crave then why won’t it be the first choice for every coffee connoisseur?

Healthy Sip

The times have passed when coffee just used to be a morning breakfast thing, it's now a part of a daily schedule for a lot of young and middle-aged population. Especially after the global pandemic, people all over the world are more aware and cautious about what they consume and how much they consume in order to keep their immunity in check.

A lot of people have rituals of consuming 5-6 different types of things to avoid 5-6 different types of problems. That is where functional coffee enters and becomes the popular choice for everyone. It ticks almost all boxes for whatever a person might be looking for in her/his beverage for a perfect start to the morning.

It helps in maintaining weight management which eliminates the role of early morning apple cider vinegar that people consume, it helps enhance your motor skills and provides you the necessary focus before any sporting event or workout so it's a sweet goodbye to all the pre-workouts too. Coffee is always known to be a yawn-killer, functional coffee makes sure that the soul of the yawn that has been killed goes and tells its colleagues to not come closer to you till its impact lasts which does for a long time though.

Western Influence

It's a known trend that the west is ruling and influencing almost every market possible in the world. People start wearing a particular fashion there and after 1 year everyone in India is talking about it and wants it on them. It is exactly the same when it comes to food and beverages. For example, peanut butter wasn't even a thing before 5 years in India, just after people in the west started raving about the fact that it's a healthy breakfast option its production in India shot up too.

In the case of functional coffees, a similar trend has been observed. Populations of the USA, France, Canada, etc have welcomed functional coffees with open arms and it has made a swift entry into their day-to-day lives.

Roastea Super Power Coffee is the first coffee brand to bank on this trend and gold-potential market. It's India's first-ever coffee that gives you a sense of elevation from the normal dimensions of the world after you consume it.

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