Brand Story
Our story goes back to 2019 when twin brothers Anurag and Chaitanya who were practising law always had a constant conflict in finding one go-to beverage brand as one loved coffee and the other loved tea.
There was not a single outlet or cafe chain in the country that was known for having a range of flagship beverages.
Even in their corporate life, the struggle continued as their chai and coffee breaks would never feel satisfying because the machine beverages didn't taste authentic.
The twins realised that it was not just them who was feeling this void but the whole country needed a revolution in terms of beverages.
There was not a single outlet or cafe chain in the country that was known for having a range of flagship beverages. Even in their corporate life, the struggle continued as their chai and coffee breaks would never feel satisfying because the machine beverages didn't taste authentic.
The twins realised that it was not just them who was feeling this void but the whole country needed a revolution in terms of beverages.
Lawyers Turned Brewers
Anurag
Co-founder
Chaitanya
Co-founder
B.Com , LLB (Hons) from Gujarat National Law University, Gandhinagar, and specialized in Banking, Corporate, Finance, and Securities Law
Corporate Private Equity and IPO Lawyers, at India's Largest Law Firm, Cyril Amarchand Mangaldas
0 to $5 MILLION revenue in less than 32 operational months, Leading a team of 350+ team members