Know How The Coffee Market Is Brewing In India

Nothing beats better than enjoying a cup of coffee and refreshing your insides. Be it a regular cappuccino,  whipped vanilla, creamy dalgona, or instant espresso; premium coffee never fails to revive people and bring them more fuel for the day!  

Coffee is no longer just a productivity enhancer for lengthy shifts; it has been recognized as a lifestyle product with a tremendous market value in Indian corridors. The Indian coffee market is worth $1.5 billion and is expected to hit $2 billion by 2025. Hence,  a  tea-embracing nation, India is steadily warming up to instant coffee!

This post will drip deeper into the brewing and blending Indian coffee market and the rising number of coffee addicts!

Growing Cups of Coffee - The Indian Coffee Market

With its rich aroma, soothing warmth, and range of flavors, it's easy to see why Indians have got a taste for premium coffee sips! India is the 6th largest coffee-producing nation, with around 3% of the global output. 

Indian coffee is known for being among the best and attracts a high price in foreign markets. India's coffee production has stricken 349 thousand metric tons and is mostly grown in southern India. About 85% of coffee is produced in Karnataka, making it the country's leading producer. 

Along with the massive market in the country, Indians buy coffee online to explore different flavors and please their mid-work coffee breaks. In addition, they are embracing the newest instant coffee trends to fit their busy lives. Instant coffee is a product made from brewed coffee beans that lets customers rapidly make hot coffee by mixing hot water or milk with instant coffee powder. India has a rising demand for instant coffee. It is anticipated that the Indian instant coffee market will expand by 4.89% and yield US$382.80 Millions in 2025.

Coffee Startups Making Waves in Indian Market

No matter the season, a mug of premium coffee has been a go-to beverage for people. Entrepreneurs are launching heart-winning coffee startups across India to boost this intensity of coffee intake. Not only are newer coffee chains opening and spreading their reach, but D2C coffee manufacturers and retail sellers also report robust sales as young  Indians move to coffee as their beloved beverage. New-age players like Roastea are trying to offer customers a pleasant and gourmet experience by introducing new gluten-free flavors, often coupled with health advantages. 

A surge in disposable income and a changing lifestyle have influenced millennials to explore tasty beverages like coffee. 53.51 percent of Indians routinely consume premium coffee. The Internet has made it simple for these people to buy coffee online and experience the variety with a single click. Hence, several startups have chosen the D2C approach to stay close and linked to this growing consumer base. The majority of these brands provide instant coffee powders in several flavors. 

Crisply, be it the pandemic's wake-up call, booming e-commerce, increased demand for premium coffee beverages, social media, or rising instant coffee preference, coffee entrepreneurs continue to prosper in every corner of the nation and bring new waves in the Indian coffee market!

Big Drivers of the Indian Coffee Market

Cafes are now more of a fashion statement than a mere place to enjoy a drink or meet friends. Call it societal progress or western influence, but this generation is overly dependent on coffee, whether it is for boosting stamina after gyming out or taking breaks at work. 

The market has noted the rise in premium coffee consumption in India; the following are some key drivers of the Indian coffee market—

• Evolving Habits,  Enlarging Pockets

With increasing incomes, Indians can now afford to invest enough in the products they desire, resulting in a shift in habits towards beverages like coffee and prioritizing its health benefits. They even buy coffee online to discover new launches and prefer trying amazing flavors.

• Growing Urbanization

The rise in urbanization has sparked the trend for café culture. Coffee shops in urban areas are packed with consumers, resulting in increased consumption patterns of coffee. Coffee is not just a mere refresher but a lifestyle for urban Indians!

• Passion for Exploring the Flavorful World

Millennials prefer instant coffee to fit their tight schedules and keep up with a beverage-fill diet. Due to this, the number of D2C brands selling various flavors of instant coffee has increased in the Indian coffee market.

• Calorie-Conscious Customers

There is a growing market for a premium coffee to meet the needs of calorie-conscious consumers and diabetic populations looking for sugar substitutes. This flourishing coffee culture drives and pushes the Indian coffee market forward.

A Joe Served With Joy—Make Your Best Coffee Moments with Roastea!

The market is bustling with coffee sellers in every nook and corner, but the best taste remains an exception. However, you can count on Roastea to brew a cafe-like coffee at home! Try out our superpower instant espresso, caramel, and orange chocolate coffee, and please your taste buds in no time. 

Whether you buy coffee online or cheer it with your friends in our local outlet, a cup of Roastea coffee draws your energy reserves and empowers you throughout the day! Buy the amazing flavors of instant coffee and make up a soothing coffee day!

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